Overview of the A to Z Removals Website Build
This project involved the design and build of a professional website for A to Z Removals, a Birmingham-based man and van service with over 25 years of experience operating across the West Midlands and the UK. The aim was to create a clear, trustworthy online presence that reflected the business’s longevity while making it easy for customers to understand services, pricing, and how to get in touch. The website was structured to appeal to customers looking for reliable, no-nonsense removals support. Clear pricing, simple service tiers, and prominent contact details were prioritised throughout the design to reduce friction and encourage direct enquiries. The site also highlights trust signals such as years of experience, consistent positive feedback, and long-standing partnerships.
Tony Warren
Local Services, Removals & Logistics
This project highlights Skwigl’s ability to create clear, professional websites that present local service businesses in a trustworthy and practical way.
Strategy & Structure
The primary objective of the website was to make it immediately clear what services A to Z Removals offers, who they serve, and how customers can get a quote. Many removals websites suffer from vague messaging and cluttered layouts, so this build focused on simplicity and hierarchy.
Key information such as service types, hourly rates, experience, and contact details were surfaced early and repeated consistently across the site. The navigation was kept minimal, with dedicated pages for services, storage, and contact, ensuring users could find what they needed without unnecessary steps.
Design & User Experience
The design approach leaned into a professional, trade-focused aesthetic. Strong headings, clear sections, and straightforward language were used throughout to build trust and reduce ambiguity. Pricing for common services such as one-man and two-man van jobs was displayed prominently, helping set expectations and filter enquiries.
Calls to action were placed strategically, encouraging users to either call directly or submit a simple quote request form. The layout was designed to work equally well for users browsing quickly on mobile or taking a more considered look on desktop.
Content & Conversion Focus
Content across the site was written to reflect the business’s experience and reliability rather than sales-driven language. Emphasis was placed on years in trade, professional handling, insurance, and specialist services such as antiques, nationwide moves, and secure storage.
By combining clear service descriptions with visible trust markers, the site demonstrates how a local service business can present itself professionally online without overcomplicating the message.
Website Structure & Feature Breakdown
Component | Approach |
|---|---|
Homepage & Core Messaging | Designed a clear homepage that immediately communicates services, pricing, experience, and contact details to reduce bounce and build trust. |
Service Pages | Structured dedicated sections for man and van services, full removals, and specialist offerings with straightforward descriptions and pricing clarity. |
Pricing Presentation | Displayed hourly rates prominently to set expectations and encourage qualified enquiries. |
Storage Page | Included a separate storage section outlining unit sizes, security features, and availability to support upsell opportunities. |
Contact & Enquiry Flow | Implemented a simple enquiry form alongside prominent phone and email details to support both direct calls and written enquiries. |
Outcome & Practical Application
This website demonstrates how a well-structured, professionally designed site can support a local service business by clearly communicating value, building trust, and encouraging direct contact. While the project was not taken through to a live launch, it serves as a strong example of a conversion-focused approach tailored specifically to trades and local service providers.
The build reflects Skwigl’s approach to local business websites, combining clear design, practical content, and a focus on real-world customer behaviour. Similar structures can be adapted for other service-based businesses such as trades, logistics, cleaning, and maintenance companies.
Designing Success