Overview of Unique Moves' Application Build Case Study
I recently had the opportunity to work with Unique Moves, a growing logistics company looking to streamline the way they managed bookings, drivers, and pickups/deliveries. My role focused on designing and building a custom Zoho Creator app that could handle everything from scheduling and route planning to driver assignment and Gift Aid integration for UK charities. By tailoring the system to their specific workflows, I helped replace a patchwork of manual processes with a single, efficient platform. One highlight of the project was developing an automated driver assignment feature that ensured jobs were matched to available drivers within the right organisation, saving significant time and reducing errors. This project was about giving Unique Moves a tool that not only supported their daily operations but also provided a foundation for scaling their services with confidence.
Strategy and Delivery
Our work with Unique Moves began with a clear goal: to create a single, efficient system that could manage bookings, drivers, and customer communication. The strategy focused on building a custom Zoho Creator app to replace time-consuming manual processes and scattered tools. Early on, we prioritised core features such as order management, scheduling, and driver assignment, ensuring the system would handle the company’s day-to-day logistics smoothly.
As the build progressed, we introduced additional layers of functionality. Automated driver assignment was developed to allocate jobs to available drivers within the right organisation, reducing scheduling errors and saving staff valuable time. We also added public-facing forms that allowed customers to place new orders directly, automatically linking them to the correct organisation based on location. Over time, the scope expanded further to include features like text message updates for customers, Gift Aid integration, and automated monthly reporting.
Key Results & Metrics
The new system delivered clear improvements for Unique Moves:
Driver assignment time was reduced significantly thanks to automation.
Customer bookings became faster and more accurate, with orders automatically routed to the right organisation.
Internal reporting was streamlined, with monthly email reports replacing repetitive manual data gathering.
The app created a more scalable foundation for future growth, allowing Unique Moves to handle increasing demand without additional admin burden.
Evolution of the Strategy
To ensure the system grew in line with the company’s needs, the approach evolved through several phases:
Phase | Approach |
|---|---|
Phase 1: Core Build | Established core modules for orders, scheduling, and driver management. Ensured the app could handle daily logistics reliably. |
Phase 2: Automation & Efficiency | Introduced automated driver assignment, availability tracking, and workflows to reduce manual scheduling. |
Phase 3: Customer Experience | Developed public-facing forms for customers to place new orders, with geolocation logic for automatic organisation assignment. |
Phase 4: Insights & Reporting | Built automated monthly reports, combining operational data with key fields like driver assignment, Gift Aid, and rejected orders. |
Ongoing Growth & Next Steps
With the platform now embedded into daily operations, Unique Moves has a reliable system that reduces admin work, improves accuracy, and frees up staff to focus on customer service. The app is designed to grow with the company, with opportunities to add further features such as advanced route optimisation, real-time driver tracking, and deeper analytics.
This project has been a testament to how a tailored digital solution can transform day-to-day operations. By aligning the build closely with Unique Moves’ practical needs, the app has become a cornerstone of their logistics management and positioned them for confident growth.