Overview of Total Industries' Framer Web Design Project
I had the opportunity to support a fast-moving e-waste recycling business that needed a new website built and launched on a tight schedule. The client approached me with a clear goal: create a clean, trustworthy site that communicates their simple three-step process for buying scrap gold fingers and PCB boards. With a sharp deadline, I delivered the full site in under a week—handling the design, layout, and SEO copy from start to finish. The result was a straightforward but effective online presence that aligned with their business model and made it easy for sellers to engage. The client was fully satisfied with the outcome, praising both the turnaround time and the clarity of the messaging. This project demonstrated how speed and clarity can go hand in hand when the right processes are in place.
Chris C
Metal Refinery
Joe was top-notch! Joe helped me put an idea together that I've had for a while now and made it part of the digital world! Joe was responsive with communication and there every step. When you have a website made, you don't just want someone who's good at it. You want someone who's innovative, creative, and thinks outside the box! Joe at skwigl is the way to go! 10,10 Thanks again!
Our Strategy
Strategy & Implementation
This project began with a simple but urgent brief: build a professional, trustworthy website in under a week for an individual looking to launch his side-business, specialising in buying scrap gold fingers and PCB boards. The client had no existing site and needed a fast, effective digital presence to support their new operation and help sellers find and trust their service.
The strategy focused on clarity, speed, and user trust. I designed and developed a sleek, single-page site that highlighted their simple 3-step process, with SEO-friendly copy and strong calls to action. The visual style was clean and bold, helping to differentiate the business in a space where credibility is key.
The build was completed in just six days, including content writing, layout design, and responsive testing. The site was also configured with foundational SEO elements to give it the best start in search rankings.
Key Results & Metrics
The turnaround was fast, and the impact was immediate:
The site went live in under a week from initial brief to delivery.
The client was thrilled with the result and quickly began using the site in ad campaigns and customer communications.
It now serves as a streamlined, professional destination for sellers looking to get quotes, understand the process, and build trust before sending in materials.
SEO groundwork was laid for keywords like “sell gold fingers,” “PCB recycling USA,” and “RAM finger scrap buyer,” positioning the site to grow in visibility over time.
Though still in its early days, the site is already showing positive engagement metrics, with high time-on-page and strong response to its contact CTAs.
Evolution of the Strategy
Even with a tight deadline, I embedded long-term value into the project by building a flexible, scalable digital foundation.
SEO Setup & Structure
Keyword-targeted headlines and copy tailored to customer search behaviour.
Structured content sections for process clarity, shipping instructions, and buyer guarantees.
Metadata written for maximum relevance in SERPs, focusing on clarity and intent.
Content That Builds Trust
Step-by-step breakdown of how the service works, what materials are accepted, and how payment is made.
Bold reassurance around fair pricing, fast turnaround, and comparisons to competitors like Bordsort and CashforComputerScrap.com.
Visual cues like a branded logo and sharp ad creatives helped elevate the perceived professionalism of the business.
Ready for Growth
While the site is currently one page, it was built with the flexibility to expand into additional service areas or blog content as needed.
Key user interactions (sending photos for quotes, calling for enquiries) were prioritised and integrated smoothly into the layout.
Impact & Recognition
This project proves that a fast build doesn’t have to mean cutting corners. In less than a week, I delivered a polished, functional site that helps the business look credible, attract sellers, and scale their operations. The client was highly satisfied, and the site is already playing a crucial role in driving conversions.
Beyond solving the immediate need, the site now acts as a strong digital foundation for future growth — whether that’s more SEO content, expanded services, or deeper integrations down the line. It’s lean, focused, and built to perform.
